Hi, I'm Dr. Brandi Baldwin, an award-winning social entrepreneur and author who has always played by the rules, strived to be an "A" student, was president of the student government, ran track, played in the orchestra, went to college and got three degrees-- all because the "world" told me that those things would make me "successful".

Welp... after accumulating all of these superficial accomplishments, I was still left feeling like a failure. I lacked self-confidence, and realized that I was living a life of 'per-fake-tion'. Now, I'm on a mission to inspire women in all generations to embrace their "rare" and to let go of the need to follow the world's standards of success and happiness.

Together, we're embracing our "rare" by increasing our faith, our capacity to handle increased responsibility, our ability to steward God's gifts, and an ability to walk in holiness amidst secular standards of vanity and idolatry. I invite you to join us on this journey!